What if all the best tools, ideas, and practices for growing a business were combined into one cohesive, comprehensive learning curriculum?

That’s exactly what you get with The GroundSwell Institute’s Certificate in Business Building (CBB).

If you get an MBA, you’ll learn a lot of business theory. Which is definitely useful — but in contrast, the CBB is all about results — practical, proven techniques that can help you build a better business right away. And we know it works — we’ve seen it happen over and over.

The CBB from The GroundSwell Institute integrates the same ideas and practices you’ll find being used at Fortune 500 companies and espoused by top business consulting firms. During your studies you will:

  • Gain unique, practical business knowledge and experience to advance your career
  • Interact one-on-one with experienced professionals and faculty
  • Learn to drive business growth by employing proven processes
  • Study at times and places that are convenient for your schedule

Classes

The GroundSwell Institute’s classes are designed to teach you about three fundamental drivers of business success that you can apply at an established company or one that perhaps you are thinking of starting:

  • Strategies for Growth
  • Managing and Motivating People, and Working Smarter
  • Setting Goals and Measuring Success

Class Name

Class Description

Innovative Strategy Creation

Organizational growth requires effective strategy. This course teaches you a groundbreaking and low-risk method of strategy creation that increases overall value while decreasing costs. You’ll learn to focus holistically on your customer, your NON-customer, your competition, and your costs in a series of step-by-step frameworks that enable you to refine and “de-risk” strategy creation. The concepts taught in this class provide an innovative strategy roadmap for achieving breakthrough cash flow results.

Mapping Organization’s Results with Strategy Maps and Balanced Scorecards

Maximizing your organization’s strategy and cash flows requires each individual in your organization to fully understand the organization’s business results. To do so, this course teaches you how to create 1) Strategy Maps and 2) Balanced Scorecards. A Strategy Map provides a clear, one page picture of specifically where your organization is going, while Balanced Scorecards provide your organization (and each individual in your organization) with tools to measure everyone’s key daily activities in relationship to your Strategy Map. The combination of your Strategy Map and specific Balanced Scorecards aligns each employee with your organization’s desired outcome, giving everyone in the firm a clear and specific “why” for each of their individual and organizational tasks.

Proactive Culture Management [Three Classes]

Executing on your organization’s strategy and achieving breakthrough results requires managing how you think, feel, interact, and react to your emotions and responsibilities – both inside the organization and with others with whom you do business. These three courses teach you how to proactively drive your individual and collective results by teaching you about the power of enforcing personal accountability in yourself and in your company. The courses contain a formal methodology that shows you how to seek out what you can do to achieve results rather than placing the blame on others or outside circumstances for a lack of results.

Identifying and Overcoming Systemic Barriers in Your Organization

As organizations grow (or decline) in revenue, personnel, and geography, they hit fundamental barriers or “growing and aging pains” that threaten to derail the organization’s progress. This course sheds light on the universal barriers that research has shown all companies eventually confront, and provides a set of tools for management to utilize in overcoming the specific organizational, cultural, processes, infrastructure/systems and management skillset hurdles that arise at specific times in a company’s lifecycle.

Maximizing Personal Performance

In the end, organizations are only as capable as the individuals who comprise them. And while people are “only human,” there are proven techniques and approaches to improve your general wellbeing (as well as productivity) by altering how you perceive and respond to different situations. This course provides a prescription for you and your colleagues to achieve greater mental acuity, less stress, and a higher state of mind/body balance that sets the stage for extreme growth and dramatic accomplishments.

Visual Decision-Making

In business as in life, “a picture is worth a thousand words.” This course teaches both artists and non-artists alike how to clearly share ideas as well as solve problems with pictures, by using the simplicity and immediacy of pictures to communicate to others in your organization.

Time and Cost-Based Financial Analysis

A specific type of “financial analysis,” Time and Cost-Based Financial Analysis is a way of getting at the true cost and profitability of people, processes, products, services, and tasks. It systematically links strategy, operations and financial results in one place and becomes the “organizational glue” that enables you to proactively manage all three areas simultaneously. This course teaches you how to effectively model discrete activities in an organization to discover (often surprisingly) what things are really beneficial to the company, and what initiatives are actually hurting profitability.

Investing in Companies and Industries

This course goes beyond basic valuation techniques to teach you a methodology for evaluating the attractiveness of a company and an industry in terms of both profitability and the sustainability of that profitability.

Making Better Decisions

Like other critical management skills, people can (and must) learn how to become better decision-makers. This course teaches a formal decision-making model that incorporates the following ideas:

  1. assessing whether a decision-making situation is generic or unique
  2. the concept of the “ideal” outcome of a decision and how to correctly measure the outcome(s) of a decision
  3. how other people will be impacted by your decision
  4. fully internalizing multiple perspectives in order to make the best decision
  5. a simple methodology to link your decision-making to your intuition, personal and corporate values, and business mission

This course also includes a discussion of the impact technology has had on the need for formal decision making training at all levels of management/leadership.

Finding, Evaluating, and Purchasing a Company

Whether a company is large or relatively small, the process involved in finding a company and consummating its purchase can be straightforward. This course shows you step-by-step how to locate attractive companies, value them, and complete a win-win purchase transaction.